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PRODID:-//ChamberMaster//Event Calendar 2.0//EN
METHOD:PUBLISH
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REFRESH-INTERVAL:P3D
CALSCALE:GREGORIAN
BEGIN:VEVENT
DTSTART:20261028T131500Z
DTEND:20261028T210000Z
X-MICROSOFT-CDO-ALLDAYEVENT:FALSE
SUMMARY:Digital Marketing & Social Media Conference - Small Business Development Center
DESCRIPTION:In this all-day conference\, participants will explore how strategy\, systems\, and technology work together to drive sustainable digital marketing results.\n\nDate: October 28\, 2026\n\nTime: 8:15 am   4:00 pm\n\nLocation: Pyle Center\, UW-Madison Campus\n\nJoin us to build your marketing toolkit!\n\nLearn More/Registration: https://sbdc.wisc.edu/digital-marketing-social-media-conference\n\nPresenters:\n\nTom Beckman\, 28 Power Communications   "Why People Buy: The Power of Story in Small Business Marketing"\n\nSteve Robinson\, Path3   "Getting Mentioned by AI: Separating Snake Oil from Sound Advice"\n\nMike Schuster\, FiddleSmart Marketing   "Simplify Your Marketing Approach"\n\nTara Ingalls\, Tingalls Graphic Design   "Using ChatGPT to Get Found by ChatGPT"
X-ALT-DESC;FMTTYPE=text/html:<div class="xdj266r x14z9mp xat24cr x1lziwak x1vvkbs" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0px\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">In this all-day conference\, participants will explore how strategy\, systems\, and technology work together to drive sustainable digital marketing results.</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Date: October 28\, 2026<br class="html-br" />\nTime: 8:15 am &ndash\; 4:00 pm<br class="html-br" />\nLocation: Pyle Center\, UW-Madison Campus</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Join us to build your marketing toolkit!</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Learn More/Registration:&nbsp\;<a href="https://sbdc.wisc.edu/digital-marketing-social-media-conference">https://sbdc.wisc.edu/digital-marketing-social-media-conference</a></div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Presenters:</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Tom Beckman\, 28 Power Communications &ndash\; &ldquo\;Why People Buy: The Power of Story in Small Business Marketing&rdquo\;</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Steve Robinson\, Path3 &ndash\; &ldquo\;Getting Mentioned by AI: Separating Snake Oil from Sound Advice&rdquo\;</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Mike Schuster\, FiddleSmart Marketing &ndash\; &ldquo\;Simplify Your Marketing Approach&rdquo\;</div>\n\n<div class="x14z9mp xat24cr x1lziwak x1vvkbs xtlvy1s" style="margin-inline: 0px\; overflow-wrap: break-word\; margin-bottom: 0px\; margin-top: 0.5em\; font-family: &quot\;Segoe UI Historic&quot\;\, &quot\;Segoe UI&quot\;\, Helvetica\, Arial\, sans-serif\; color: rgb(8\, 8\, 9)\; font-size: 15px\;">Tara Ingalls\, Tingalls Graphic Design &ndash\; &ldquo\;Using ChatGPT to Get Found by ChatGPT&rdquo\;</div>\n
LOCATION:Pyle Center - UW Madison Campus
UID:e.1970.11780
SEQUENCE:3
DTSTAMP:20260819T221801Z
URL:https://members.visitfitchburg.com/events/details/digital-marketing-social-media-conference-small-business-development-center-11780
END:VEVENT

END:VCALENDAR
