Marketing Mission: Developing a Marketing Plan

Join the Fitchburg Chamber & Park Bank's, Leslie Osman on Tuesday, February 9th from 10:00am-10:45am for Marketing Mission. Social, digital, print, PR, personal branding, events… often, it’s not possible to do it all. Before you get overwhelmed and learn all the ways to do marketing, start with having a plan. The key to successful marketing is understanding your goals and developing a plan that works to reach them. Sometimes, saying ‘no’ to a marketing idea is just as strategic as saying ‘yes’. In this talk, you’ll leave with some insight into building your marketing plan and how to develop one that supports your goals, resources, and budget.

         
Leslie Osman
Vice President Marketing & Communications Director

Leslie has spent much of her marketing career developing and leading teams to build brand strategies that grow market share and enhance the customer experience. Leslie is a strategic leader with demonstrated success in building a brand that aligns with target audiences and internal culture. She recognizes team potential and drives change in order to bring innovation and adapt with changing marketplaces. Outside of work, Leslie’s passion for women’s empowerment is demonstrated by her volunteerism, as she sits on the board of Domestic Abuse Intervention Services (DAIS), coaches elementary girls’ softball, and organizes an extracurricular girls reading club that encourages young girls to get involved in reading and comprehension while building healthy relationships.

Marketing Mission is a monthly series of interactive webinars held the 2nd Tuesday of every month from 10:00am-10:45am. The Fitchburg Chamber Visitor + Business Bureau connects you with industry professionals across all marketing platforms, shares real time tools and tips to effectively market your business and your personal and professional brand.