Marketing Mission: Podcasts

In the same way that Netflix changed the way we watch television, podcasts are exploding in popularity. This has created a massive opportunity for brands, companies and associations to engage with customers and members and build brand equity that produces results. 

Podcamp Media is a Wisconsin-based startup creative agency specializing in the production of high-quality podcasts for corporate clients who want to incorporate on-demand audio into their communications strategies.

It was founded by Dusty Weis, a UW-Madison alumnus who worked for more than 15 years in a variety of media, public relations and content marketing roles prior to the company's 2019 launch.

His career has included work as a correspondent for the CBS Radio Network, a reporter and anchor for WIOD-AM in Miami, Florida, public relations supervisor at Milwaukee City Hall and strategic communications manager for the Association of Equipment Manufacturers, one of the world's leading trade associations.

In this presentation, Dusty will outline the benefits of podcasting, demonstrate the steps that go into producing a podcast, and discuss the finer points of podcast strategy. 

Marketing Mission is a monthly series of interactive webinars held the 2nd Tuesday of every month from 10:00am-10:45am. The Fitchburg Chamber Visitor + Business Bureau connects you with industry professionals across all marketing platforms, shares real time tools and tips to effectively market your business and your personal and professional brand.